Solar-powered marketing has arrived!

Here at Protean, we’re delighted to announce the launch of our dedicated solar marketing division. Known as Protean Solar (see what we did there?), our PV marketing initiative has been set up to help solar industry professionals take advantage of fast-emerging commercialisation.

Our background has always been firmly rooted in providing marketing expertise to technology clients, working across a range of industries including electronics manufacturing and assembly. So, when the solar industry began to exhibit huge commercial potential a few years ago, we found ourselves ideally placed to help several clients transition successfully into this competitive arena.

So what exactly is solar-powered marketing? Well, we don’t strap solar panels to our press releases or anything. But we do realise that amid the growing pressure to utilise renewable energy sources, suppliers and manufacturers can enjoy new opportunities for rapid growth.

Put simply, solar is big business. And like any big business, it’s important to harness the power of your brand to reap the rewards. Solar-powered marketing is not a department; it needs to be approached strategically across every aspect of your business.

With an abundance of media channels and marketing tools at their disposal, PV professionals have their work cut out for them. Fortunately, we can steer you in the right direction, so please don’t hesitate to talk to our team about your business goals today.

In the meantime, take a look at our new website. It’s illuminating! We're on Twitter, too.