The changing face of PR? Read all about it.

Offering a legitimacy that advertising simply cannot deliver, an effective Press Relations service is worth its weight in gold. Positive media perception is linked directly to increased market awareness and ultimately, sales. However, if you’re a brand trying to tap into the power of PR, you now need to cast your net wider than ever before. Why? Because social media is a major contributor to the changing face of PR.

In today’s new media age, brands are in a constant dialogue with customers who play an increasingly critical role in advocacy and recommendation. So, when it comes to PR, we’ve moved from sending simple announcements to initiating a more complex process of engagement. There are simple steps you can take to keep pace – such as utilising social media tools to communicate with your target audience.

For example, here at Protean, we recently launched a dedicated client news feed on Twitter. This is simply a channel for our client news, featuring a headline and link to the full press release on our website. @ProteanNews is primarily aimed at the media, although it’s relevant to the wider industry. While not bombarding our established @ProteanMarcom followers with news they didn’t sign up for, this is another channel of engagement, useful to press, clients and their customers alike.

It’s even easier than ever to access news and information; so let's move with the times. Check out our Twitter news feed here. As ever, we’d appreciate your thoughts on this.